This section will include discussion on three major trends: RSS
technology, Semantic Web, and the Information Worker.
Really simple syndication (RSS) is a lightweight XML format designed for sharing headlines
and other Web content. Originated by UserLand in 1997 and subsequently used by
Netscape to fill channels for Netcenter, RSS has evolved into a popular means of sharing
content between sites. RSS solves myriad problems that Webmasters commonly face, such
as increasing traffic, as well as gathering and distributing news. RSS can also be the basis
for additional content distribution services (Eisenzopf, 2002). The typical use of the RSS
Enterpr se Metadata for Rel able Web Appl cat ons
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feed is within the WebLog (blog) environment. Once the author updates their blog with an
entry, the system will update the RSS file and send a ???ping??? message to the ???Aggregation
Ping Server??? indicating that the site has updated. Several organizations like Feedster and
Technorati monitor the feeds and publish in a centralized location. The other option is that
end users can simply purchase or download a news aggregator application (reader) which
allows the user to subscribe to any blog that supports the RDF/XML feed.
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