This chapter does not describe the Bizewest portal software technology to any degree, but
rather investigates the adoption (or perhaps non-adoption) of this technology by SMEs in
Melbourne??™s western region. In regard to technological innovation, we argue that it does
not matter how good the technology is if no one makes use of it. If the intended users do
not adopt the portal, then it will fail. The chapter investigates reasons for non-adoption of
the Bizewest portal and outlines the lessons that might be learned from this. Management
decisions to implement new technology, in this case, a business-to-business portal, must take
account of the likely adoption and use of this technology, and take necessary steps to ensure
that it is adopted and used to full advantage; otherwise, time and money will be wasted.
Web.Portals
The term ???Web Portal??? is rather overused and quite difficult to define precisely, taking on a
somewhat different meaning depending on the viewpoint of the stakeholder (Tatnall, 2005).
In general terms, unrelated to the World Wide Web, the Macquarie Dictionary defines a portal
as ???a door, gate, or entrance??? (Macquarie Library, 1981). More specifically, a Web portal
can be seen as a special Internet (or intranet) site designed to act primarily as a gateway to
give access to other sites containing information or services.
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