com/), a portal dedicated to providing information about portals.
???. Specialised/Niche.portals are designed to satisfy specific niche markets. In many cases,
these can also be classified as Information portals. For example, ESPN (http://msn.
espn.go.com/) is targeted towards 18-34 year-old males, while iVillage (http://www.
ivillage.co.uk/) is targeted towards women. Other specialised portals provide detailed
industry information, often available only for a fee.
Benefits of Web Portals for SMEs
There are many advantages for business and community groups in using portals, and Burgess,
Bingley, and Tatnall (2005) describe a revenue model for horizontal portals in which they
examine the role of players, strategies, and content. Although portals have many benefits,
they are especially important for small business, offering benefits that make up for some of
the problems of being small. These include (Tatnall, Burgess, & Singh, 2004):
??? A.secure.environment: Portals provide a secure online environment for small business
to set up e- businesses. Portals can include a payment infrastructure that enables SMEs
to integrate their accounts receivable and payable to the portal backend systems.
??? Search.
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