Traditionally, this region had encompassed much of the industry in
metropolitan Melbourne.
The Western Region Economic Development Organisation Limited, colloquially known as
WREDO, is sponsored by the six municipalities (Brimbank, Hobson??™s Bay, Maribyrnong,
Melton, Moonee Valley, & Wyndham) that make up the Western region of Melbourne.
Traditionally, these council areas had encompassed much of the industry in metropolitan
Melbourne and consequently had been regarded as areas populated by ???working class???
people, but with the expansion of Melbourne and the desire of professionals to live close to
the central business district, much of the demographic of these areas is changing. WREDO is
a not-for-profit organisation and is also supported by major business enterprises operating in
the western suburbs. WREDO is charged with fostering economic growth and encouraging
investment within the Western Region of Melbourne; it is involved in a variety of regular
and once off initiatives in order to fulfil its charter. One of its regular activities is a monthly
networking breakfast which business leaders in the area attend in order to get to know each
other and to listen to a guest speaker (Pliaskin, 2004).
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