Previously, a single enterprise had been identified
within each local council area and designated the ???business champion??? for that locality.
These business champions played a pivotal role in ensuring that enterprises within their
municipal areas were made aware of the Bizewest portal.
Through a series of initiatives, Bizewest was promoted to industry in the region. WREDO
News featured several articles on the site, and the main WREDO website (www.MelbWest.
com.au) dedicated space to Bizewest. The media wrote positively on the project after having
viewed demonstrations of it, and letters were written to likely prospects. The issue was
raised at the monthly WREDO networking breakfasts, and written material was supplied
to participants. WREDO also enlisted the help of industry groups and other umbrella bodies
in the area. Business breakfasts, workshops, lots of publicity, and no initial costs to the
businesses that adopted the portal were part of the considerable effort made by WREDO to
convince SMEs that getting onto the portal would be a good idea. To assist businesses to
create Web pages to link to the Bizewest portal, WREDO held two ???Web-A-Thons??? at local
shopping centres. At these sessions, year 11 students from local secondary schools assisted
local organisations to create their Web pages.
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