for a while trying to figure out ways to encourage small businesses in particularly to get
involved??? (WREDO staff, personal communication, 2001). They indicated that they had a
history of doing things to assist business, but not really having enough money to put into
it. The idea of a portal was thus simply seen as a way of encouraging businesses. ???We have
a view up here where we want to go, we don??™t want just to do the things that are nice and
safe, we want to do some of the things on the business electronic register that didn??™t get us
any leads at all, but we are going to do that now, and people think that it is terrific, and with
very little effort, we have a list of nine thousand businesses and we didn??™t have to go out and
source them by ringing them up: They were there. We just put it all together and one of the
things that we have always tried to do at WREDO is to build on what we have done before.
We don??™t pluck something out of left field and hope to create it, we just keep on building.
That is actually what we have done??? (WREDO staff, personal communication, 2001).
In each case, these interviews indicated that reasons for adoption were not closely related
to the characteristics of the technology itself as the theory of innovation diffusion (Rogers,
1995) would suggest.
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