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Franklin, Benjamin

"Philadelphia 1785-1790"

Lord
Chesterfield pleasantly remarked this Difference to Faulkener, the
Printer of the Dublin _Journal_, who was vainly making Encomiums on
his own Paper, as the most complete of any in the World; "But, Mr.
Faulkener," said my Lord, "don't you think it might be still farther
improved by using Paper and Ink not quite so near of a Colour?" For
all these Reasons I cannot but wish, that our American Printers would
in their Editions avoid these fancied Improvements, and thereby
render their Works more agreable to Foreigners in Europe, to the
great advantage of our Bookselling Commerce.
Farther, to be more sensible of the Advantage of clear and
distinct Printing, let us consider the Assistance it affords in
Reading well aloud to an Auditory. In so doing the Eye generally
slides forward three or four Words before the Voice. If the Sight
clearly distinguishes what the coming Words are, it gives time to
order the Modulation of the Voice to express them properly. But, if
they are obscurely printed, or disguis'd by omitting the Capitals and
long _s's_ or otherwise, the Reader is apt to modulate wrong; and,
finding he has done so, he is oblig'd to go back and begin the
Sentence again, which lessens the Pleasure of the Hearers.


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